You want your business to grow. Wait, you don’t want it to just grow, you want it to be Radically Referable. It sounds great, but achieving that Radically Referable business takes some work; at our August Mastermind St. Louis (MMSTL) event, we talked about working events—and putting events to work for you—as you build a solid referral base.

The sole act of attending events won’t get you the traction your business needs to reach this “radical” state. You need to have a plan; that’s where the 7 rules of eventing come into play. Follow these rules to make events a true return on your investment of time.

1: BE INTENTIONAL           

Set a specific goal of meeting Targeted Influential Professionals (TIPs), people who you can help or who can help you.

2: BRING AN INFECTIOUS SMILE

Introverts and extroverts have at least one thing in common: the ability to smile. Smiling makes you more approachable, attractive, and much more engaging.

3: PORTFOLIO OF QUALITY QUESTIONS

Bring your portfolio of Q-Squared, or quality questions. This takes the guess work out of on-the-spot conversation and gives the recipient something interesting to answer. Just make sure to create questions that are open-ended so that you can easily ask follow-up questions. (Look for an upcoming blog post about developing Q-Squared questions!)

4: BE A CONNECTOR!

You want to be remembered. Be remembered for something positive. If you connect with someone at the event, and you just happen to have heard of something or someone at the event that relates to that information/person, make that connection for them!

5: SET ASIDE TIME TO UNPACK (Post-Event Time Blocking)

Post-event, it is critical that you set aside some time to unpack the connections you made and the actions items discussed.   After you’ve collected the business cards, made innumerable contacts, and, hopefully, gained some outcomes from those you’ve connected with, you’re going to need a solid follow-up plan. Find something you can help your new connection with; there should be some type of call-to-action so you can continue to build your business relationship.

6: ADD THEM TO YOUR DATABASE

It’s critical. One of the greatest reasons for going to the event is to build your contact management system. Simply meeting all of these wonderful TIPs is one thing; the next step is managing these contacts in a way that will ensure an ongoing, strong business relationship. A database is the living, breathing facet of any “Radically Referable Business.”

7: PLAN FOR EXECUTABILITY

You’ve got your contacts in your database, now you have to have a plan to engage! What will you do to help them? What can they do to help you? How will you continue to build that relationship? How will you connect with them? How often and with what content?

We will dive into this in a future blog so stay tuned! Until then, make your events worthwhile!